CBS Outdoor and the Integration of The New MTA Transit Signs of Violation of the Entrance to The Subway

CBS Outdoor and the Integration of The New MTA Transit Signs of Violation of the Entrance to The Subway: CBS Outdoor, the world's leading provider of advertising outside the home, and the New York MTA, operator of the world's largest transit systems, installed a new network of 100 state-of-the-art digital displays in New York City Transit subway stations around the entrances of Manhattan. In addition to these new digital networks, significantly improves the ability to communicate with millions of passengers every day, but also emphasizes an innovative approach to CBS Outdoor transit advertising business, where he proved himself a leader of industry.

Installing a new network dashboard city became fully operational on February 28, consists of 100 double-sided poster. Both sides of including paid advertising, and on the opposite side of the entrance station also includes information about the passengers, including route changes and other important messages from the MTA.

"We are very pleased to launch this project with our partners in the MTA", says Rich Ament, senior vice president of business development. "In addition to these screens mark a huge step forward in the ability to communicate with the MTA customers in such a way, in real time, at the opening of one of the busiest transit system in the country for advertisers looking to reach this audience. At the same time, this project demonstrates once again CBS Outdoor commitment and experience in managing the advertising system in transit through the country, and enhances our ability to start the screen's most technologically advanced and creative digital media outside the home. "

"These panels provide the city as a dynamic platform for advertisers, as well as the ability to communicate with our customers," said MTA senior director of corporate and internal communications, Paul Fleuranges. "The screens provide additional income MTA and will soon be able to provide information in real-time services to our customers before they get to the platform."

On CBS Outdoor

CBS Outdoor is one of the largest media companies outside the home in America (USA, Canada, Mexico and South America) and has a significant presence in Europe in the UK, Ireland, France, Italy, the Netherlands and Spain. In traditional open and transit advertising properties, this division gives advertisers and the breadth of the vast geographical scope and depth, providing many opportunities for dialogue on key markets. For more information, visit www.cbsoutdoor.com.

SOURCE CBS Outdoor

Read more here: http://www.sacbee.com/2012/03/15/4340475/cbs-outdoor-and-mta-integrate.html#storylink=cpy